WHAT IF is a small, sustainable fashion brand from Amsterdam. Determined to fight ‘fast fashion’, they custom-make fashion pieces and actively advocate for a more sustainable closet.

Since the start I have been closely involved in directing the graphic design and social media of the brand. Using bold colours and playful typography, we want to convey the heart of the brand: slow and steady wins the race. I designed the logo, graphic manifestations and co-directed and shot the photoshoots.

ART DIRECTION Marije Zwaneveld PHOTOGRAPHY Jonne Verheij GRAPHIC DESIGN Jonne Verheij MAKE-UP & STYLING Marije Zwaneveld, Sarah Gross MODELS Sarah Gross, Rosita Safakisch, Julia Verhoef, Christiaan de Paauw

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